Synergy for Brands
Access new markets and scale your Brand instantly.
Cannabis operations are hard. Many Brand operators excel at making products, but struggle with retail, especially as they grow. Synergy connects Brands with neutral delivery hubs, allowing Brands to go direct-to-consumer in key markets without needing to make expensive and risky investments.
How Synergy Works
How Synergy goes from your online store to your customer's door
Step 1. Connect
Connect your online store to Synergy and send us your inventory.
Step 2. Store
We store your inventory in our fulfillment centers (Hubs).
Step 3. Sell
Customers place orders on your Brand's website.
Step 4. Deliver
The Hub nearest your customer fulfills and delivers the order.
Let’s make Seed-to-Sale easy.
The Synergy solution
Growing a Cannabis Brand is not easy. Even if you have the best products in the world, without reliable access to customers, even the best Brands struggle. Synergy changes the game by connecting Brands directly to our network of licensed, non-storefront retailers (Hubs). No more buying licenses, bidding for shelf space, risky joint-ventures, or other retail strategies. With Synergy, you can start delivering directly to your customers in new territories with just a few clicks. Synergy is a highway to your customers, anywhere and everywhere.
Online ordering for Brands
Synergy eCommerce
Allow your customers to order online directly from your Brand’s website. Whether you need eCommerce functionality integrated into your existing website or a custom, ground-up build, Synergy has the solution for you.
- Choose from a wide selection of themes and layouts to achieve pixel perfect aesthetic fit with your Brand's style;
- Display real-time menus that dynamically adjust products based on Hub inventory;
- Utilize countless integrations including but not limited to, email/SMS marketing, loyalty programs, SEO optimization, and more.
FAQs
Frequently asked questions
How do I get started with Synergy? How long does it take to get up and running?
Register on our signup form and our team will reach out for onboarding asap. Deployment time varies, depending on each Brand’s unique needs, but typically ranges from 2-4 weeks.
How does my Brand benefit from using Synergy?
Using Synergy lets Brands be more efficient in how they allocate their resources. Instead of having to make risky, expensive investments in retail build-outs or partnerships, Brands can focus on product development and marketing.
Who handles the last-mile delivery to my Brand’s customers? Does Synergy have drivers?
Synergy is an ancillary technology company and as such we do not directly employ drivers. All drivers are employees of the Hubs, which are licensed, non-storefront retail facilities.
How does Synergy ensure high-quality service at Hubs?
Synergy takes great care to only partner Hubs that meet key criteria based on location, facility, ownership, management, and staff. We only select partners who we know can deliver the high standards of service Brands expect.
What’s the pricing for Synergy?
There are 4 core fees: implementation (a one-time fee), a recurring monthly/annual subscription fee for the eCommerce integration/site, a flat per order facilitation fee to Synergy, and a per order % revenue share to the Hub. You can learn more on the pricing page.
How are revenue share payouts handled?
Brands can expect to receive their payouts bi-weekly. Payouts can be delivered electronically or as cash.
My Brand doesn’t have an eCommerce menu or a website. Can Synergy help?
Yes, Synergy can add eCommerce to your existing website or help you build your website and menu from scratch. Learn more about available options here.
How do I get my Brand’s inventory to a Hub? Does Synergy handle distribution?
Brands can use their existing distributors or you can utilize one of Synergy’s distribution partners. As long as the distributor has the proper licenses, we are open to receiving any shipment(s).
How does inventory management/ ownership work? Is Synergy’s model METRC compliant?
Synergy’s model is METRC compliant. Brand packages “live” inside each Hub’s METRC. Brands can then track inventory quantities across all Hubs in real time via the Synergy dashboard.
I’m a Brand that owns a non-storefront delivery and/or distribution license. Can I become a Synergy Hub and/or partner?
Absolutely. We work with Brands who handle their own deliveries locally and use Synergy to augment their reach elsewhere. We are always looking to expand our delivery coverage and partner network. Please fill out a contact request so we can schedule time to chat.
I own a dispensary/storefront(s). Can I use Synergy?
Yes, definitely. Synergy can help by expanding a dispensary’s deliverable area or by completely replacing a store’s in-house delivery. Using Synergy can free up a retailer’s bandwidth and let them focus fully on the walk-in experience.
Does Synergy provide assistance and/or resources for Hub partners?
Synergy encourages regular communication between all participants in our ecosystem. We collect feedback from Brand and Hub partners alike and share best practices to help everyone optimize. When possible/appropriate, we are happy to make introductions with and on-behalf of partners too.
How do I get started with Synergy? How long does it take to get up and running?
Register on our signup form and our team will reach out for onboarding asap. Deployment time varies, depending on each Brand’s unique needs, but typically ranges from 2-4 weeks.
How does my Brand benefit from using Synergy?
Using Synergy lets Brands be more efficient in how they allocate their resources. Instead of having to make risky, expensive investments in retail build-outs or partnerships, Brands can focus on product development and marketing.
Who handles the last-mile delivery to my Brand’s customers? Does Synergy have drivers?
Synergy is an ancillary technology company and as such we do not directly employ drivers. All drivers are employees of the Hubs, which are licensed, non-storefront retail facilities.
How does Synergy ensure high-quality service at Hubs?
Synergy takes great care to only partner Hubs that meet key criteria based on location, facility, ownership, management, and staff. We only select partners who we know can deliver the high standards of service Brands expect.
What’s the pricing for Synergy?
There are 4 core fees: implementation (a one-time fee), a recurring monthly/annual subscription fee for the eCommerce integration/site, a flat per order facilitation fee to Synergy, and a per order % revenue share to the Hub. You can learn more on the pricing page.
How are revenue share payouts handled?
Brands can expect to receive their payouts bi-weekly. Payouts can be delivered electronically or as cash.
My Brand doesn’t have an eCommerce menu or a website. Can Synergy help?
Yes, Synergy can add eCommerce to your existing website or help you build your website and menu from scratch. Learn more about available options here.
How do I get my Brand’s inventory to a Hub? Does Synergy handle distribution?
Brands can use their existing distributors or you can utilize one of Synergy’s distribution partners. As long as the distributor has the proper licenses, we are open to receiving any shipment(s).
How does inventory management/ ownership work? Is Synergy’s model METRC compliant?
Synergy’s model is METRC compliant. Brand packages “live” inside each Hub’s METRC. Brands can then track inventory quantities across all Hubs in real time via the Synergy dashboard.
I’m a Brand that owns a non-storefront delivery and/or distribution license. Can I become a Synergy Hub and/or partner?
Absolutely. We work with Brands who handle their own deliveries locally and use Synergy to augment their reach elsewhere. We are always looking to expand our delivery coverage and partner network. Please fill out a contact request so we can schedule time to chat.
I own a dispensary/storefront(s). Can I use Synergy?
Yes, definitely. Synergy can help by expanding a dispensary’s deliverable area or by completely replacing a store’s in-house delivery. Using Synergy can free up a retailer’s bandwidth and let them focus fully on the walk-in experience.
Does Synergy provide assistance and/or resources for Hub partners?
Synergy encourages regular communication between all participants in our ecosystem. We collect feedback from Brand and Hub partners alike and share best practices to help everyone optimize. When possible/appropriate, we are happy to make introductions with and on-behalf of partners too.
Featured Resource
Scaling Simplified: A Free, Step-by-Step Guide on How to Succeed in Cannabis Using Synergy
Learn how leveraging a 3rd Party Logistics (3PL) provider like Synergy can help you successfully navigate the challenges of the cannabis industry.
